Magna Tyres Group and Reifen Kiefer are very proud to announce the formation of their strategic partnership from the 16th of February 2017. This agreement is an important step for the further introduction and the expansion of “Magna” as a well-known OTR tyre brand in Germany.
With Reifen Kiefer, Magna Tyres has found the ideal partner for the expansion of its OTR tyre activities in Germany . Both companies bring valuable and long-term experience in sales and marketing of tyres into their collaboration.
Part of the agreement is also the new OTR tyre brand “MTP”. MTP is the new product line of Magna Tyres Group and comprises different tyre profiles for the construction and mining usage. MTP distinguishes itself by fast delivery and favourable prices . Magna Tyres is pleased that Reifen Kiefer also wants to contribute to the further level of awareness and the sale of MTP tyres in Central Germany.
“By including Reifen Kiefer in the network of the Magna dealers, Magna Tyres takes an important step closer toward the goal of creating a nationwide service network for the sale and marketing of Magna and MTP OTR tyres”, says Arno van der Linden , Sales Manager of Magna Tyres Group.
Magna Tyres Group
MAGNA TYRES GROUP is a Dutch manufacturer of industrial and EM tyres with its head office in Waalwijk, Netherlands . Currently, the offered product portfolio is expanded comprehensively.
The independent company has been operating for more than three decades in the area of the manufacture and trade of first – class and high – quality mixtures . These experiences have resulted in that not only the offer of industrial tyres, in solid rubber as well as pneumatic tyres by MAGNA, but that al so the product range of radial and diagonal EM tyres has been growing continuously at MAGNA.
The MAGNA TYRES GROUP offers a comprehensive range of SE tyres, industrial pneumatic tyres, bandages, skid steer tyre s and MTP tyres. Since 2006, Magna produces radial EM tyres. Recently, the manufacture of EM tyres with a measurement of up to 63 inch was started. With this step, the special know-how of Magna in the area of rubber mixture and the construction of carcasses becomes clear.
Reifen Kiefer
Tyres in the Saarland have a name since 1990: Reifen Kiefer. In recent years, the family business has continuously developed to one of the leading tyre marketer in Saarland and neighbouring Rhineland – Palatinate. In addition to the classic specialist tyre trade and car service, the business nowadays also has the Reifen Kiefer complete wheel assembly factories in Germany and Austria. On behalf of the automotive and tyre industry, complete wheels are manufactured there, that is, assembled to order, balanced and delivered within Germany and Austria. Michael Kiefer: “Safety is our business. We work day in day out for people to be mobile and reach their destination safely. Tyres with the best quality combined with a first-class service is an important condition for this .