Mining’s old guard needs strong medicine
A new report details subpar investor returns in the mining industry over the last decade, particularly big cap diversified companies which have not adapted to new realities.
In response to increased demand from its customers for digital information optimized for mobile devices, Sandvik Mining has launched Offering Guide, a new application combining its diverse portfolio of innovative products and solutions into one convenient and easy-to-use resource.
Sandvik Mining modernized its existing iPhone app, originally launched in March 2011, to the iPad version as uptake of the popular touchscreen device continues to increase. Android and smartphone versions of Offering Guide will also soon be released.
“Our aim is to be able to serve our customers’ needs at a moment’s notice, regardless of location, time zone or challenge,” says Jeanette Svensson, Marketing Communications Manager at Sandvik Mining.
The iPad app offers project managers, foremen and equipment operators instant offline access to a digital catalog of Sandvik Mining equipment and services, whether underground, at a temporary office or in transit.
App users can delve into 11 product groups from an animated home screen of a mine environment. Each group is easy to navigate and features detailed product pages that include up-to-date technical specifications and photos for everything from drill rigs and rock tools to crushers and conveyor components.
Embedded film clips and other forms of instruction from real environments complement product information in the new app, which also allows users to print and share information when online.
“This app will be a valuable resource for our customers and representatives on the go who need ready access to our product information and equipment specifications,” Svensson says.
Download the app here: https://itunes.apple.com/us/app/sandvik-mining-offering-guide/id643885341?ls=1&mt=8
Amsterdam, May 27 2013
