PureFunds partners with ISE and Factor Advisors to launch three new ETFS on NYSE Arca, including first diamond/gemstone fund

Three PureFunds™ global equity Exchange Traded Funds (ETFs), including the first ever ETF to hold shares exclusively of companies engaged in the diamond/gemstone industry, successfully launched on the NYSE Arca exchange today.  The innovative funds track ISE indexes, and feature an annual expense ratio of 0.69 percent.

The funds are:

PureFunds™ ISE Diamond/Gemstone ETF (NYSEARCA:GEMS), which seeks to replicate the price and yield performance of the ISE Diamond/Gemstone™ Index of companies actively engaged in the gemstone industry including exploration, production, or sales of precious stones.

PureFunds™ ISE Mining Service ETF (NYSEARCA:MSXX), which seeks to replicate the price and yield performance of the ISE Mining Service™ Index of the largest and most liquid companies involved in facilitating the operations of the mining industry as a whole, including companies that manufacture, lease, sell and provide equipment, as well as, companies that provide consulting or other services to the industry.

PureFunds™ ISE Junior Silver ETF (NYSEARCA:SILJ), which seeks to replicate the price and yield performance of the ISE Junior Silver Miners™ Index, a benchmark for investors interested in tracking small-cap public companies active in the silver mining exploration and production industry.

“Diamonds and other gemstones have traditionally been a difficult asset to invest in because there is no spot or futures market, so we developed an ETF that exclusively invests in companies that produce, refine, sell, or hold gemstone inventory,” said Paul Zimnisky, CEO of PureFunds. “We believe new demand for diamonds and other gemstones will continue to come from developing parts of the world where the trend of gifting gemstones is catching on fast.  Investors are also driving demand, as gemstones are being bought as a hedge against inflation, the same way precious metals are. We expect the companies in this fund to benefit if the demand for gemstones remains favorable.”

“By partnering with PureFunds, we are able to combine our extensive experience in index development with PureFunds’ innovative investment concepts in precious metals and other hard assets,” said Kris Monaco, head of New Product Development at ISE. “As we look to deepen our partnerships in the ETF area, we are also pleased that PureFunds has been able to leverage ISE’s product development guidance, marketing support, and financing resources to successfully introduce the PureFunds products to market.”

PureFunds is the Business Manager to the Funds, the International Securities Exchange (ISE) is the index provider, and Factor Advisors, LLC, a member of the GENCAP family of fund offerings, is the adviser to the Funds. The Funds use an index replication strategy in an attempt to achieve objectives. For more information, please read the prospectus here.

About PureFunds: Madison, New Jersey based PureFunds is an innovator of ETF concepts designed to provide the market with easy access to niche sectors through pure-play ETFs. PureFunds aims to launch tactical ETFs that the market desires but do not currently exist. PureFunds serves as the Business Manager to the Funds.

About Factor Advisors: Factor Advisors, LLC is a wholly owned subsidiary of GENCAP Ventures, LLC (GENCAP), a leading Exchange Traded Funds products and services company.  GENCAP offers a full range of ETF services to the investment management community through it’s subsidiaries: Factor Advisors, LLC, Factor Capital Management, LLC, ETF Service Providers, LLC and GENCAP Strategies, LLC. The services provided include product management, ETF wholesaling and marketing. GENCAP is leading the industry with the broadest range of services for ’33 Act commodity products as well as both active and passive ’40 Act ETF funds.

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Fund’s prospectus, which may be obtained here. The statutory prospectus can be obtained by calling 877- 756-PURE (877-756-7873).  Read the prospectus carefully before investing.