Rolling Meadows, Ill., — October 23, 2018 – Komatsu America Corp., a leading global heavy equipment manufacturer, today announced plans to partner with the Chicago Blackhawks for the 2018-2019 season.
“Earlier in the year, Komatsu announced plans to move into the City of Chicago in 2020. As part of a broader goal to invest more in local communities where we live and do business, we thought this would be an impactful way to increase our brand awareness, while supporting a storied, hometown sports franchise,” said Rich Smith, VP, product and services, Komatsu America.
The Komatsu logo will appear prominently on the ice for all regular season home games. As the first agreement with any of Chicago’s pro sports franchises, the presence will raise the company’s local profile and expose the brand to a more mainstream, national and international TV audience.
With local distributors in several North American markets with NHL teams (Boston, NY, Philadelphia, St Louis, Winnepeg, Phoenix, Las Vegas, etc.) the hospitality component allows Komatsu sales teams to continue deepening customer relationships during slower, winter months and find distributor cross-collaboration opportunities at home and away games.
About Komatsu America Corp.
Komatsu America Corp. is a U.S. subsidiary of Komatsu Ltd., the world’s second largest manufacturer and supplier of earth-moving equipment, consisting of construction, mining and compact construction equipment. Komatsu America also serves the forklift and forestry markets. Through its distributor network, Komatsu offers a state-of-the-art parts and service program to support its equipment. Komatsu has proudly provided high-quality reliable products for nearly a century. Visit the website at www.komatsuamerica.com for more information.
Komatsu® is an authorized trademark of Komatsu Ltd. Komatsu America Corp. is an authorized licensee of Komatsu Ltd. All other trademarks and service marks used herein are the property of Komatsu Ltd., Komatsu America Corp., or their respective owners or licensees.