Rio Tinto strikes it rich – at the box office

The world’s number two miner provided funding and logistical support as far back as March 2010 for Red Dog, a movie about a kelpie roaming the mining towns of the Pilbara region and now finds itself one of the principal investors in Australia’s number one hit movie of the year.

There is a statue in the cattle dog’s memory in Dampier, which is one of the towns in the 1970s to which he often returned in the region where most of Australia’s iron ore is mined today. Iron ore exports alone contribute some 3.6% or $50 billion to Australia’s economy.

The West Australian quotes the producer of the film as saying “This rise in the box office in its second week is an indication of fantastic word of mouth.”

IF reports including preview screenings, the Roadshow folktale about a hitchhiking dog that unites an isolated mining town has now raked in an impressive $4,522,374.

Adelaide now quotes demographer Bernard Salt from KPMG saying the producers – unwittingly perhaps – “delivered the right product at the right time, to grip the psychographics of the market. This is the age of community, particularly since the global financial crisis.”