Iron ore’s resilience in recent months has defied many analysts’ forecasts, as Beijing’s stimulus plans, restocking by Chinese steel mills and historically low port stockpiles have supported prices.
"The global economy seems stuck in a subdued low-productivity growth pattern," says world's number two miner after reporting lowest earnings in 12 years.
The concept has been around for some time in various fields, including new technology, entertainment and media, and has been relatively successful. As a result, some mining companies have decided to utilise it.