The concept has been around for some time in various fields, including new technology, entertainment and media, and has been relatively successful. As a result, some mining companies have decided to utilise it.
CHART: The gold price may grab headlines, but coal's rally comes as a shocker – thermal prices are up 22% in 2016 and coking coal's back in triple digits.
Both countries have poor records for enforcing environmental regulations, leading to tensions between communities and the mining sector, which the leaders of both countries have pledged to address.