Indians switch to bars and coins as festival jewellery sales plummet 25 – 30%
The Economic Times reports gold and diamond jewellery sales across India fell by 25-30% in grammage terms during Diwali due to rising gold prices and a noticeable shift to coins and bars, said a leading industry body which represents 300 000 jewellers.
India is world's number one gold jewellery market and the sales figures can be seen as a setback for the industry. In August the World Gold Council said despite a higher gold price, Indian demand grew 38% during Q2 2011 compared to the same period of 2010 and will continue to expand for the rest of the year.