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Energy Efficiency News reports internet giant Google has quietly announced that it is to retire its ‘Renewable Energy Cheaper than Coal’ or RE<C initiative, which it launched in 2007 saying “other institutions seem better positioned than Google to take this work to the next level.”
Google spearheaded various projects and made investments in companies working on potentially ‘breakthrough’ technologies, including $168 million for a solar tower project in California and geothermal mapping. As part of its broader renewable energy programme Google has made several investments totaling more than $850 million in the US and Germany.
Google renewables investments include $280 million in a SolarCity fund to help provide innovative financing for residential solar projects, $157 million for the Alta Wind Energy Center to harness winds of the Mojave and a German photovoltaics project.
Google retired its PowerMeter initiative that gives users updates about their energy use in September because it was not able to scale up the project. Preliminary results from a pilot program between IBM and the City of Dubuque, Iowa, indicated strong engagement by residents and energy savings of up to 11%.
4 Comments
Future investor
So they have stopped investing in renewable energy companies is what this is about. I wonder how much they have made, or lost, during this time period. may be a good indication to why they are stopping.
Ihor Kunasz
What it really says is that Google (i.e.the private investors) found out that renewable systems are not the panacea for solving the ever increasing energy demands.
Lungs
Well if you destroy the clean energy act and wish to die of Global Warming and Pollution, stop the sensible thing and embrace COAL! By the way…who is GOOGLE?
Fehertom64
Please, do not be silly…
Ask Chinese to help You in this project.