De Beers, which created the global market for diamond engagement rings through its “A Diamond is Forever” campaign, is shifting back to its marketing roots as its parent company Anglo American (LSE: AAL) moves to sell it off. Its new ‘Origins’ strategy...
You've reached your limit of free weekly articles
Keep reading MINING.COM with a TNM NEWS+MARKETS Membership.
TNM Memberships is your key to unlocking access to the best news, insights, and data in the mining industry.
Get Started with a free 45-day Trial ** Credit card required to begin free trial. Your card will be charged 45 days from signup. You will receive an email notification seven (7) days before the free trial period ends.
Already a Member?
Sign in
Subscribe for Unlimited Access
Enjoy unlimited News Stories and Specialty Digests, along with Mining and Metal Market insights as part of your NEWS+MARKETS Membership. Or go even deeper with our Global Mining Data platform, TNM Marco Polo, included with your NEWS+DATA Membership.
Explore Full Membership Benefits