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BOULDER, Colo. – June 9, 2014 – PANalytical Boulder, the global leader in high-performance near-infrared (NIR) analytical instrumentation and material analysis solutions, today announced the expansion of its reseller partnership team with the addition of INBOX Technology and Services S.A. (INBOX), Instrumentacion Y Servicios S.A.S. (InstruServ) and Instrumentos Lince Ltda (Lince).
These partnerships will expand PANalytical Boulder’s market penetration in Central and South America with sales of the company’s industrial- and mining-focused portable NIR instrumentation solutions. INBOX will resell in Panama, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala and Belize, InstruServ in Columbia and Lince in Brazil.
“These new partnerships provide mining and exploration geologists with easier access to critical instrumentation and analytical solutions,” said Michael Lands, PANalytical Boulder vice president of sales and marketing, NIR. “Through resellers like INBOX, InstruServ and Lince, we provide customers with the latest advanced technologies and information necessary to obtain critical mineral data faster to ultimately improve profitability in exploration and production.”
The companies join the PANalytical Boulder reseller network to support the TerraSpec® 4 line of mineral analyzers for mining and exploration and the LabSpec® 4 line of lab analyzers for industrial applications. Each company will also support the TerraSpec Halo mineral identifier, an all-in-one mineral analysis system for exploration and mine geologists.
The leadership at each of these companies has extensive knowledge of and experience in the local industries of Central and South America’s industrial and analytical markets.
“We’ve been providing analytical instruments to the mining and industrial industry in Central America for over 25 years,” said Juan Ruffino, president of INBOX. “By adding PANalytical instruments to our line of products, we can provide our customers with a full in-field material analysis solution for their different measuring needs.”
“PANalytical Boulder’s NIR instrumentation will help our customers obtain faster analytical data, as well as the technical support we can provide,” said Elba Maria Pena Gomez, owner of InstruServ. “We’re both focused on providing cost-effective solutions that will greatly improve our customers’ mineral exploration and mining production efficiency in Columbia.”
“By partnering with PANalytical Boulder, we will now be able to provide our customers expanded business solutions to help increase mining yields,” said Marcel de Roure, CEO of Lince. “We look forward to a long-term relationship with PANalytical Boulder; working together to grow Brazil’s mining market by providing our customers with the most advanced technologies.”
To learn more about PANalytical Boulder’s vast reseller network, visit www.asdi.com.
