Strategic alliance with Profil Plus, France

Magna Tyres Group and tyre wholesaler Profil Plus in France are very proud to announce the establishment of their strategic relationship, from November 2013. This agreement is an important step towards further introduction and continuation of “Magna” as well-known OTR tyre brand in France.

Magna Tyres has found the ideal partner in Profil Plus to further expand their OTR tyre activities in France.  Both companies contribute a valuable and long-term experience of international tyre sales and distribution to their cooperation.

The additional value of this partnership is the direct contact with end users through a comprehensive network of Profil+ subsidiaries throughout the country. Essentially, this major deal aims to creating a nationwide service network for the marketing of Magna OTR tyres to strategic customers in France.

About Magna Tyres Group

MAGNA TYRES GROUP, based in Waalwijk, is a Dutch manufacturer of Off-The-Road (OTR), Industrial and Truck tyres. The company is currently expanding heavily in the tyre industry.

The MAGNA TYRES GROUP has been involved for more than three decades in manufacturing and trading of premium quality compounds. This experience has lead to the development and production of Magna industrial tyres. From 2006, the radial OTR production started in full process and has recently installed larger radial OTR tyres up to 63 inch in size.

Today, MAGNA TYRES GROUP established a full range of tyres for mining, construction, port handling and industrial applications. The company recently included truck tyres for on/off road use in their program and is further developing a new and special OTR winter tread pattern for various applications.

The business of the company is focused on manufacturing and sales of customized tyres worldwide. The company is already represented in more than 90 countries around the world.

About Profil Plus : www.profilplus.fr

Established in October 2003 Profile Plus gathers 24 members amongst the most important players in the French market. The brand has the most extensive network in the tyre market: more than 400 branches across France and more than 4,000 people and generates a turnover of € 600 million. Profile Plus is a member of the European network TEN of over 3,500 offices throughout Europe. The brand provides its services and troubleshooting services 24/7 in 36 countries. Profile Plus provides B2B tyre markets and has expanded its services to B2C by offering, in addition to its expertise, maintenance (oil change, air conditioning, brakes, suspension geometry).