Lawson introduces Lawson for Equipment Service Management & Rental

ST. PAUL, Minn., May 19, 2011 – Lawson Software (Nasdaq: LWSN) today announced the general availability of Lawson Equipment Quotation Management and Equipment Customer Portal. These latest offerings were created for dealers and distributors of heavy equipment and other large assets. Both products are generally available today.

Lawson for Equipment Service Management & Rental helps dealers manage, track and coordinate service for their equipment throughout the equipment lifecycle. The software supports a dealer’s global supply chains, links back to manufacturers, and helps dealers manage internal sales, finance, service, warranty and rental departments to promote better customer service and equipment maintenance.

The new Lawson Equipment Quotation Management can support sales executives and managers improve accuracy of price quotes by including parts sales, commissioning services, promotions and maintenance agreements during the quotation process. It comes with enhanced search and selection functionality to help sales people better determine if a unit is in stock and when it can be delivered to end customers. Lawson Equipment Quotation Management includes a new graphical equipment configurator that takes users through a step-by-step process to configure a specific piece of equipment to a customer’s individual requirements. And, with a new flexible price management function, dealers have tools that can help manage profit margins.

The new Lawson Equipment Customer Portal provides a web-based interface to help simplify and improve the user experience. The solution comes with e-sales functionality and helps provide access to up-to-date product information, specifications, cost, alternate product availability and order tracking – all within one system. It essentially serves as a “one stop shop” for the end customers and can help companies reduce the cost of order administration, save time, and establish an effective channel of communication between equipment companies and their customers.

“In the equipment industry, going the extra mile in customer service can quickly pay off and help companies achieve a competitive advantage. With these innovative enhancements for our industry-specific solution for heavy equipment dealers, companies will have tools to help improve their efficiency while better managing customer loyalty,” said Julian Archer, marketing director for Equipment Service Management & Rental at Lawson. “This new offering is further validation of Lawson’s commitment to increase the value of Lawson solutions to our customers and help to make them stronger.”

About Lawson Software

Lawson Software is a global provider of enterprise software.  We provide business application software, maintenance and consulting to customers primarily in specific services, trade and manufacturing/distribution industries.  We specialize in and target specific industries including healthcare, services, public sector, equipment service management & rental, manufacturing & distribution and consumer products industries.  Our software solutions include Enterprise Financial Management, Human Capital Management, Business Intelligence, Asset Management, Enterprise Performance Management, Supply Chain Management, Service Management, Manufacturing Operations, Business Project Management and industry-tailored applications. Our applications help automate and integrate critical business processes, which enable our customers to collaborate with their partners, suppliers and employees, reduce costs and enhance business or operational performance. Lawson is headquartered in St. Paul, Minn., and has offices around the world. Visit Lawson online at www.lawson.com. For Lawson’s listing on the First North exchange in Sweden, Remium AB is acting as the Certified Adviser.