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Image by Manila Social Club.
The latest trend in the New York City gourmet scene is not as exotic as a chorizo ice cream or a lobster-caviar frittata, but something much more simple: doughnuts.
Now, we are talking about New York. So these fried goodies are not your usual coffee companion, but one made of Ube—the sweet purple yam used in many Filipino desserts—, covered by icing made with Cristal champagne and flecked with 24-karat gold.
The restaurant’s owner and chef, Björn DelaCruz, working on one of the golden doughnuts. (By Tabakodelacruz via Instagram)
Manila Social Club, a Filipino restaurant in Williamsburg, Brooklyn, is selling them for $1,200 per dozen. Gold was last trading Tuesday at $1,078 an ounce.
Björn DelaCruz, the restaurant’s owner and chef, has also created a “black and gold” doughnut flavoured with an IPA beer from Bushwick and dusted with 24-karat gold.
The New York Times reviewed Manila Social Club last week in rather favourable terms. The restaurant opened in April.
4 Comments
Altaf
Interesting use of gold.
I thought gold is for either store value, jewelry or industrial purposes. Now we have different uses.
Already many people think we are spoiling nature, poisoning surroundings, wasting pollution causing energy to mine and refine a metal which simply hides behind the vaults.
It is interesting to imagine what such people say if they notice that restaurants serve and people eat gold which because is not edible, goes down the flush and is wasted.
Sergo Cusiani
Any kind of business product, covered with gold, is ennobled enough to bring profit. http://www.geo-logaritmica.com/images/larry.GIF
Andrew
I think in some cultures sweets are wrapped in edible silver or sometimes gold as a sign of quality. Vark comes to mind. I’m also reminded of the infamous ‘I am rich’ iOS app, which does nothing but costs $999 dollars. Instead of buying a dozen of these donuts might I suggest that folks instead try to improve their karma by donating some money or time to a worthwhile charity or soup-kitchen. I can guarantee the “net” happiness from giving some of your time to folks in need will far exceed that found in the 30 seconds or so required to “consume” one of these donuts.
esqualido
The real money is in selling the customer lists.